5 steps to the perfect marketing video

Entice viewers- It's like hosting a party; you have to send out the invites, and the hotter those invitations look, the more RSVPs you'll receive. Give your viewers a captivating intro, and they'll stay put to hear where you're going with this.

2. Give 'em some MEAT- Now the party's started, and you're hitting it off with your audience. Lay down an awesome music track, impress them with vibrant sights and sounds, and keep the feel of the video vibing with your company brand.

3. Show 'em what you've got- Bust a move on that dance floor! What do you do that makes you amazing? Explain it, yodel about it, and express it in your company's own unique way. Show them how pretty and happy people look when they're wearing your amazing clothing line, or getting their dental work done by you, or "Insert Activity Here" for whatever wonderful work you do.

4. Tell 'em what they GET- Everyone loves party favors. What are you going to give them? What presents do they get? Specials and discounts are utterly sexy, and therefore primo pick-up lines to make your new friends fall madly in like with you.

5. Call to action- Point them to your website, give them your phone number, and let your BFFs know how they can get to YOU and your amazing services/products.